Global specialist in large organisational transformations.

Empowering leaders to reshape organizations, strengthen performance, and deliver lasting results across international markets.



We help multinational organizations navigate complex change — from restructuring business units and revitalizing markets to building agile, future-ready operating models. With proven experience across the Americas, Europe, and Asia, we bring strategic clarity, cross-cultural insight, and hands-on execution to every engagement.



90%
Client alignment
65%
Faster decisions
100%
Hands-on delivery

Case Studies

Explore real-world examples of measurable business impact.

CASE STUDY I

Merger of five independent companies into one

Merger of five independent companies into one

A multinational merged five affiliate companies to save US $10M in operating costs, appointing Gonzalez to build a new HRIS and select the top five leaders from 25 executives.


He applied a Prisoner’s Dilemma–based assessment to gather honest peer insights and objectively rank leadership candidates.

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CASE STUDY II

Pharmaceutical company fell from first to fifth, then reclaimed the top spot.

Pharmaceutical company fell from first to fifth, then reclaimed the top spot.

Gonzalez was sent to the Philippines to dismantle a corrupt, union-hostile system, de-certifying the country’s first management union and ousting its leadership.


He exposed inflated sales practices and overhauled sales, commissions, and manufacturing—cutting distribution costs by over 75% and eliminating overtime.

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CASE STUDY III

Discovery of Lipitor the Biggest Blockbuster Drug in the Pharmaceutical Industry

Discovery of Lipitor the Biggest Drug in the Pharmaceutical Industry

Gonzalez took charge of 83 R&D staff during a major strategic shift, increasing the pharma R&D budget from US $283M to $1B.


He restructured the workforce by approving key new hires and overcoming internal resistance, aligning talent with the company’s new innovation strategy.

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CASE STUDY IV

Developing a Relocation and Severance Package for all Employees in Brazil

Developing a Relocation and Severance Package for all Employees in Brazil

Led the relocation of 35 executives during PepsiCo’s Latin America HQ move from Rio to South Florida, while managing local staff layoffs.


Designed comprehensive executive relocation packages and fair severance for local employees, navigating internal resistance and ethical objections.

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CASE STUDY V

Taking Pepsi Cola to Leadership in Dominican Republic vs. Coca Cola

Taking Pepsi Cola to Leadership in Dominican Republic vs. Coca Cola

Identified major operational inefficiencies and rejected requests for extra funding, instead optimizing existing labor and production capacity.


Redirected savings into marketing, enabling a successful product launch that overtook Coca-Cola without additional capital.

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CASE STUDY VI

Acquire Market Leadership in Mexico City 63% vs. Coca Cola

Acquire Market Leadership in Mexico City 63% vs. Coca Cola

Revitalized Pepsi during a 300% currency devaluation through the Pepsi Challenge and exclusive new packaging to reposition the brand.


Reduced costs by localizing talent and restructuring expenses, helping Pepsi reach ~63% market share and surpass Coca-Cola.

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CASE STUDY VII

Implementation of Franchise University

Implementation of Franchise University

Avoided a risky global price hike by focusing on improving bottler profitability through smarter marketing and volume growth.


Created Franchise University to rapidly train global managers, accelerating market plans and driving eight years of share gains.

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CASE STUDY VIII

Leading the Largest Foreign Investment into Cambridge, MA — US $4.0 Billion

Leading the Largest Foreign Investment into Cambridge, MA — US $4.0 Billion

Took on a complex mandate to relocate Novartis’s R&D operations from Europe to the U.S. while navigating tax, political, and regulatory challenges.


Expanded staffing from 400 to 1,400 scientists and scaled investment from $400M to $4B.

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CASE STUDY IX

Protecting a $4B Latin American Business During a Hostile Takeover

Protecting a $4B Latin American Business During a Hostile Takeover

PanamCo’s revenue fell from $4.0B to $1.8B amid currency crises, as Gonzalez joined during a CEO transition and faced a takeover by Coca-Cola FEMSA.


He rebuilt leadership across four struggling markets, created a Board-approved Change in Control plan protecting all employee levels, and personally distributed $35 million on the day the deal closed.

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CASE STUDY X

Transforming Microsoft's Talent Engine — From 3,400 to 30,000 Hires Annually

Transforming Microsoft's Talent Engine — From 3,400 to 30,000 Hires Annually

Gonzalez joined Microsoft as GM of HR for a $10B group under Steve Ballmer, inheriting a hiring process that took 12+ months with 121 steps.


He rebuilt the system end-to-end—cut decision points from 121 to 9, helped build Satya Nadella’s mobility team, secured the Ray Ozzie acquisition, and scaled global hiring from 3,400 to 30,000 annually.

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CASE STUDY XI

Saving Cott Corporation — From $0.50 to $10+ Stock Price

Saving Cott Corporation — From $0.50 to $10+ Stock Price

Cott Corporation, a major private-label supplier to Walmart, Tesco, and Costco, neared collapse after the 2008 financial crisis, with its stock falling to $0.50.


Gonzalez led a tough, precise restructuring—saving $600M+, boosting the stock from $0.50 to $10+, and making Cott the top-performing stock that year.

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CASE STUDY XII

Taking Solera Holdings from $540M to $1 Billion — One Year Ahead of Plan

Taking Solera Holdings from $540M to $1 Billion — One Year Ahead of Plan

Solera Holdings, led by Tony Aquila, had $540M revenue and a plan to reach $1B; Gonzalez joined as CHRO and quickly co-authored the strategy.


He moved HQ from San Diego to Dallas, replaced the CFO without impacting the stock price, built a seven-member Office of the CEO, assumed international COO duties, and helped Solera reach $1B a year early.

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Let’s start a conversation

Whether you’re preparing for a major transformation or navigating complex organizational challenges, we help leadership teams cut through complexity and move forward with clarity and confidence.

Our work is grounded in deep operational experience and hands-on execution. We partner closely with leaders to diagnose real issues, design pragmatic solutions, and deliver sustained impact.

  • Clarify priorities and decision paths
  • Align leadership and execution teams
  • Accelerate measurable, sustainable outcomes

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See how we help leadership teams cut through complexity and move forward with clarity.







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Impact We Deliver

Measured results from large-scale transformation programs across global markets

$1B+

Operating Cost Savings

Delivered through restructuring and business integration.

25+

Major International Projects

Advising Organisations across latin America , Asia ,the US.

7 Countries

Countries Aligned

Structured Leadership Facilitation across multinational teams.

100%

Executive Selection Accuracy

Leadership recommendation matched global and regional directions.

What We Do

High-impact advisory across the core pillars of global organizational transformation

HC
STRATEGY &
ANALYTICS
Talent Acquisition
& Recruitment
Learning
& Development
Performance
Management
Compensation
& Benefits
Employee Relations
& Engagement
HR Compliance
& Risk Management

Human Capital Model

  • The Human Capital Model is a comprehensive framework that enables organizations to strategically manage, develop, and leverage their workforce to sustain Profitable Growth.
  • It integrates multiple HC functions, each with distinct roles, yet interconnected to ensure optimal talent utilization and organizational performance.
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What makes us thrive ?

A disciplined approach to clarity, execution, and sustained impact.

Thrive 1

Clarity before action

We cut through complexity to surface what truly matters-clarifying priorities, decisions, and pathways before execution begins.

Thrive 2

Insight-led execution

We deliver repeatable, disciplined execution-reducing rework, sustaining momentum, and compounding results over time.

Thrive 3

Consistency that compounds

We remove noise and over-engineering, simplifying decisions and focusing effort on the few actions that drive disproportionate impact.

Thrive 4

Precision, not Complexity

We remove noise and over-engineering, simplifying decisions and focusing effort on the few actions that drive disproportionate impact.

What clients are saying about us?

Real feedback from leaders who have partnered with us on their largest transformation initiatives.

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